Entrepreneurship major


The Entrepreneurship major examines the creativity and innovation skills vital when starting a new business, expanding the family business, owning a franchise, or launching a profession practice. Having a sharp entrepreneurial mindset is vital to the success of any business large or small, public or private, corporate or not-for-profit, local or global. Detailed attention is given to the entrepreneurial process: The concepts, skills, know-how and know-who, information, attitudes, alternatives, and resources that entrepreneurs need to manage creativity, and identify market opportunity in the process of creating something with tangible economic value.