Dr. Mike Landry
Four Types of Immersive Learning
Projects in MKT 3253:
Student groups seek for-profit
and non-profit businesses/organization and develop promotional plan.
Class works through EdVenture
Partners that links students to real-world project and class is divided into
different functions of an advertising agency or, if online, groups involved
in national competition.
Student groups are assigned a
Students are assigned a client
and class divides into different functions of an advertising agency.
Letter from client aided by
Promotional Strategy students in class project:
I would like to take this
opportunity to recognize and offer my gratitude for the six weeks of time and
effort that your Promotional Strategies students have provided towards the
May 15th grand opening of the Help In Crisis resale store, ENCORE. These past
weeks have been a whirlwind of activities directed at the tearing out and
remodeling of the old District Attorney's office at 109 N. College. I have
met weekly with Maggie Bolt, Shayna Baine, Sarah Bayless, and Blake Andrews
to strategize the publicity, advertising, communication, and sources that
would best suit our grand opening, and each of the student participants have
tracked leads, solicited information, offered helpful suggestions, and took
ownership of their own tasks. The suggestions and recommendations will be
presented to our Executive Director for her approval, after which, I will
finalize each aspect of the newspaper, radio, billboard, and circular
I have invited each of the students
to our grand opening, and I am extending the same offer to you. We are
striving to make the ENCORE Resale store a more unique experience than
typically belies a donation outlet, and the cooperative efforts of your
students, as well as volunteers, and concerned participants will help us
realize that goal.
Help In Crisis
Immersive Learning for Supply Chain
1. Although not required, most if not all supply chain
management majors serve a 3- to 6-credit paid internship with supply chain
2. Students in supply chain classes have toured two
Wal-Mart distribution centers in Bentonville, Arkansas and Bartlesville OK.
These are unique behind-the-scenes ventures where students are able to see
highly proprietary Wal-Mart logistics equipment and techniques.
3. Developing on-site applications at the
industrial-scale warehouse of the Eastern Oklahoma Food Bank for several
supply chain management classes and considering development of a blended
warehouse management class to be conducted both online and at the food bank