When people hear the word marketing, they automatically think of advertising and sales, but marketing is much more than that. Marketing starts with you. You're the consumer, and you have wants and needs. Marketing searches out consumer wants and needs in order to develop products that meet those needs. Then, and only then, do advertising and selling enter the picture, and that for the purpose of informing you, the consumer, about the product or service that can meet your needs or satisfy your wants.
And there's more. Business-to-business marketing can operate on a grand scale. A B2B marketer may help provide paper clips to an office supply store, jetliners to an airline or a power plant to a nation.
2+2 plans for transfer students