NSU Marketing, B.B.A.: When people hear the word “marketing,” they automatically think of advertising and sales, but marketing is much more than that. Marketing starts with you. You're the consumer, and you have wants and needs. Marketing searches out consumer wants and needs in order to develop products that meet those needs. Then, and only then, do advertising and selling enter the picture, and that for the purpose of informing you, the consumer, about the product or service that can meet your needs or satisfy your wants.
As an NSU marketing major, you will learn how to identify and solve marketing problems, make ethical marketing decisions--how to be an effective business leader in today's society. Above all, you will learn how to take care of your customer, who, as David Olgivy has said, "is not an idiot. She is your wife."
Major guidelines / regulations:
- For admission to the BBA Program, students must have completed (30) credit hours with a minimum GPA of 2.0. Included in these 30 hours must be ENGL 1113, ENGL 1213, and MATH 1513 with a grade of “C” or better as well as completing all required business courses with a “C” or better.
- Satisfactory completion of CSCI 1203 is also required.
- Students failing to meet these admission requirements will be limited in the business classes they may take until all requirements are completed.
- Students in all College of Business and Technology (CBT) programs must read and sign the CBT Standards of Professional Behavior.
What it takes to complete a B.B.A. from NSU. If you don’t complete your AA or AS at TCC, you will need to meet NSU’s specific general education requirements. You must have at least 124 hours completed to earn a bachelor’s degree. Of those hours, 60 must be from a university (4 year school), 40 must be junior and senior (3000/4000) level, and half of the hours in your major must be from NSU. You must also be both English and computer proficient. This means that you must pass English Composition I & II with a “C” or better and demonstrate computer proficiency (high school or college course work / test). Therefore, when you transfer to NSU, you will likely need to complete around 60 more hours in order to earn your Bachelor of Business Administration degree.