Certificate in Communication and Marketing
Certificate Description
The individual who completes this badge will be able to understand how to communicate a message to those both inside and outside of their organization. This will be done by completing classes in collaboration and communication as well as classes in marketing.
Key Features:
- Expert-supported
- Mobile-friendly
- Accessible
- Badge and credit-awarding
- Games & Flashcards
- Video content
- Real-world case studies
- Audio-enabled in app
Refund Policy
You may request a refund up to 5 days from the purchase date. The registration fee
will only be refunded if less than 10% of each course in the certificate has been
completed. Completion percentage can be viewed on the Course Progress page from within
the course.
Notes
All courses in this certificate have an "Ask the Expert" feature, which submits your
questions directly to an expert in the field you are studying. Questions are answered
as quickly as possible and usually within 24 hours.
This course does not require any additional purchases of supplementary materials.
Learners must achieve an average test score of at least 70% to meet the minimum successful
completion requirement and qualify to receive IACET CEU credit. Learners will have
three attempts at all graded assessments.
Certificate Details
Courses may be taken separately, or as a certificate.
- Dates: Open enrollment
- Duration: 365 days
- Time: 24.5 hours
- Location: Online
- Certificate Fee: $494.00 USD
- CEUs: 2.45 CEUs
- Code:01-PRO-MARK-ON
SOCIAL MEDIA MARKETING
Using social media in marketing is practically a requirement in today's highly connected digital world. But it can be confusing and complex to dive into social media marketing without some foundation in the basics. This course focuses on teaching the principles, best practices, and strategies for incorporating social media into a marketing plan. The first module teaches the various ways that social media can be used for marketing, including defining a clear brand voice, improving reputation, and engaging with customers. The course then looks at the practical way marketers can incorporate social media activities into a focused marketing plan. Learners identify how to integrate their social media with mobile, a hub website, and email marketing. They also learn how to use strategic metrics for tracking success.
- Dates: Open enrollment
- Duration: 90 days
- Time: 3.5 hours
- Location: Online
- Course Fee: $79.00 USD
- CEUs: .35 CEUs | 3.5 PDUs Total PMI PDUs/Contact Hours: 3.5 Strategic & Business Management: 1.75 Technical: 1.75 IACET CEUs: .35
- Code: 01-PRO-MARK-ON
DIGITAL MARKETING STRATEGY
As consumers increasingly turn to the digital marketplace of the Internet, organizations recognize that they can better reach and connect with their customers, clients, or prospects through digital marketing. There are many benefits to effective digital marketing including improved brand perception, more efficient lead generation, and better customer satisfaction levels. That can translate into the sale of more products and services. Creating a digital marketing strategy is crucial to meeting the marketing goals of the organization. This course offers a step-by-step introduction to the process of creating such a strategy, with an emphasis on key concepts, definitions, and metrics.
- Dates: Open enrollment
- Duration: 90 days
- Time: 3 hours
- Location: Online
- Course Fee: $79.00 USD
- CEUs: 3 CEUs | 3 HRCIs HRCI Credits: 3 Type: Specified - Strategic Business IACET CEUs: .3
- Code: 01-PRO-MARK-ON
COMMUNICATING COLLABORATIVELY
In most organizational settings, you'll be expected to work in teams. At times, your team members may not be physically in the same office with you. And yet, communicating effectively within these teams is critical to the success of the team, and critical to your personal success on any given project or task. This introductory-level course will help you improve your collaborative communication by providing best practices and effective tips and techniques.
- Dates: Open enrollment
- Duration: 90 days
- Time: 5 hours
- Location: Online
- Course Fee: $79.00 USD
- CEUs: 5 CEUs | 5 (ISC)2 CPEs | 5 HRCIs | 5 PDUs HRCI Credits: 5 Type: Specified - Strategic Business Total (ISC)2 CPEs: 5 Group A: 0 Group B: 5 Total PMI PDUs/Contact Hours: 5 Leadership: 3.5 Strategic & Business Management: 1.5 IACET CEUs: .5
- Code: 01-PRO-MALA-ON
EFFECTIVE BUSINESS WRITING
The ability to write clearly and directly is highly prized in most organizations. Well-written emails and documents can help you earn respect among your peers. And poorly written emails and documents can detract from success at all levels. The ideas, techniques, and checklists in this introductory-level course apply to all forms of business writing: memos, reports, brochures, proposals, presentations, catalogs, and websites. This course will also teach how to revise for wordiness, unnecessary phrases, redundancy, and jargon, and the appropriate use of email in an organizational setting.
- Dates: Open enrollment
- Duration: 90 days
- Time: 5 hours
- Location: Online
- Course Fee: $99.00 USD
- CEUs:5 CEUs | 5 (ISC)2 CPEs | 5 PDUs
Total (ISC)2 CPEs: 5
Group A: 0
Group B: 5
Total PMI PDUs/Contact Hours: 5
Leadership: 0.75
Strategic & Business Management: 0.25
Technical: 4
IACET CEUs: .5 - Code:01-PRO-BUS-ON
Body language for leaders
At the core of strong leadership is the ability to communicate effectively. But many leaders focus solely on their spoken words while ignoring the impact of their nonverbal cues, including facial expressions, hand gestures, body movements, and eye gaze. By understanding the impact of body language, leaders can learn how to communicate in a way that builds and sustains positive relationships with employees, clients, and business partners. This course will provide leaders with tips for reading body language and using it to exude both strength and warmth. The course also addresses gender stereotypes and cross-cultural body language and explores the role of body language in virtual communication.
- Dates: Open Enrollment
- Duration: 90 Days
- Time: 3 hours
- Location: Online
- Course Fee: $79.00 USD
- CEUs: .3 CEUs | 3 PDUs Total PMI PDUs/Contact Hours: 3 Leadership: 2 Technical: 1 IACET CEUs: .3
- Code:01-PRO-MALA-ON
An Overview of Marketing
Marketing has become vital to the success of an organization in today's competitive world. This course provides an introduction to marketing and marketing planning, and addressing the definition of marketing, the marketing mix (the Four Ps), the strategic importance of marketing, and customer values and satisfaction. The course continues into topics of marketing planning including market research, pricing, distribution, and targeting.
- Dates: Open enrollment
- Duration: 90 days
- Time: 5 hours
- Location: Online
- Course Fee: $79.00 USD
- CEUs: .5 CEUs | 5 PDUs Total PMI PDUs/Contact Hours: 5 Strategic & Business Management: 3.5 Technical: 1.5 IACET CEUs: .5
- Code:01-PRO-MARK-ON