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Academics/Continuing education/Certificates/Digital Marketing

Digital Marketing (ACE CREDIT®)

Course Description

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Cost: $648.00

Total PDUs/Contact Hours: 12
Leadership PDUs: 0.75
Strategic & Business Management PDUs: 6
Technical PM PDUs: 6.75

ACE Credits: 2
CEUs: 3.3 (Contact Hours: 34)
HRCI credits: 19.5 (Specified - Strategic Business)
SHRM credits: 33

Access Time: 365 days

This online certificate introduces learners to the principles, strategies, and technology of digital marketing. Video commentary from marketing professionals provides insight into the challenges and best practices of the field. The self-paced course offers an assortment of interactive exercises, videos, selected readings, case studies, and self-assessments that engage students and provide opportunities to demonstrate their knowledge of digital marketing and practice relevant skills.

Topics covered in the course:

  • Content Marketing
  • Search Engine Optimization
  • Paid Search/Paid Advertising
  • Conversion Rate Optimization
  • Digital Marketing Strategy
  • Web Analytics
  • Google Analytics
  • Marketing Automation
  • Social Media Marketing
  • Mobile Marketing

This certificate has been evaluated by The American Council on Education's College Credit Recommendation Service (ACE CREDIT®) with a recommendation of 2 credits, lower division, in business or marketing.

A student's grade in the course will be based on their performance on a final, cumulative exam. The final exam is composed of 50 multiple-choice questions. Students will have 2 hours to complete the exam. The exam is proctored. For more information, please see the syllabus.

If students do not earn a passing score of 70% on their first attempt, they will have the opportunity to take the exam 2 additional times (3 total attempts). Students must wait 24 hours between exam retakes. A passing score of 70% of above is required to request college credit for this certificate.

Courses include:

  • Content Marketing
  • Conversion Rate Optimization
  • Digital Marketing Final Exam (ACE CREDIT®)
  • Digital Marketing Introduction Course (ACE CREDIT®)
  • Digital Marketing Strategy
  • Google Analytics
  • Marketing Automation
  • Mobile Marketing
  • Paid Search (PPC)
  • Search Engine Optimization
  • Social Media Marketing
  • Web Analytics