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Academics/Continuing education/Courses/Optimization

Conversion Rate Optimization

  • Dates: Open enrollment
  • Duration: 90 days
  • Time: 3 hours
  • Location: Online
  • Course Fee: $79.00 USD
  • CEUs: 3 CEUs | 3 HRCIs HRCI Credits: 3 Type: Specified - Strategic Business IACET CEUs: .3
  • Code: 01-PRO-MARK-ON

Register

Conversion Rate Optimization is the process of steady and incremental marketing improvement to yield stronger results. In this course, learners will discover the five key steps to Conversion Rate Optimization and how the process interacts with other facets of digital marketing. Through a variety of instructive techniques, including subject matter expert videos and case-study scenarios, this course provides learners with the knowledge and resources to be more effective professionals.

Learning Outcomes

  • Define conversion rate and the many factors that contribute to it
  • Identify the components of a digital marketing campaign and the role each component plays in conversion rate optimization
  • Identify strategies for enhancing conversion rates
  • Demonstrate successful application of the concepts learned to real-world scenarios.

Key Features

Expert-supported Mobile-friendly Accessible Badge and credit-awarding Games & Flashcards Video content Real-world case studies Audio-enabled in app

Refund Policy
You may request a refund up to 5 days from the purchase date. The registration fee will only be refunded if less than 10% of the course has been completed. Completion percentage can be viewed on the Course Progress page from within the course.

Notes
This course has an "Ask the Expert" feature, which submits your questions directly to an expert in the field you are studying. Questions are answered as quickly as possible and usually within 24 hours.

This course does not require any additional purchases of supplementary materials.

Learners must achieve an average test score of at least 70% to meet the minimum successful completion requirement and qualify to receive IACET CEU credit. Learners will have three attempts at all graded assessments.