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Academics/Continuing education/Courses/Conversion Rate Optimization

Conversion Rate Optimization

Course Description

  • Dates: Open enrollment
  • Duration: 90 days
  • Time: 3 hours
  • Location: Online
  • Course Fee: $95.00 USD
  • CEUs: 3 CEUs | 3 HRCIs HRCI Credits: 3 Type: Specified - Strategic Business IACET CEUs: .3
  • Code: 01-PRO-MARK-ON

Register Here

Conversion Rate Optimization is the process of steady and incremental marketing improvement to yield stronger results. In this course, learners will discover the five key steps to Conversion Rate Optimization and how the process interacts with other facets of digital marketing. Through a variety of instructive techniques, including subject matter expert videos and case-study scenarios, this course provides learners with the knowledge and resources to be more effective professionals.

Learning Outcomes

  • Define conversion rate and the many factors that contribute to it
  • Identify the components of a digital marketing campaign and the role each component plays in conversion rate optimization
  • Identify strategies for enhancing conversion rates
  • Demonstrate successful application of the concepts learned to real-world scenarios

Key Features

  • Mobile-friendly
  • Audio-enabled
  • Badge and credit-awarding
  • Real-world case studies
  • Fully accessible
  • Games & Flashcards
  • Expert-supported
  • Video content

Notes

Estimated time to complete: 3 hours

This course includes an “Ask the Expert” feature. You can use this feature to submit questions about course content. A subject matter expert will provide guidance or point you to additional resources for the topics you’re studying. Questions are answered as quickly as possible and usually within 24 hours.

Learners must achieve an average test score of at least 70% to meet the minimum successful completion requirement and qualify to receive IACET CEUs.