Bachelor of Arts in Media Studies

Student Learning Outcomes

1. Develop an awareness and appreciation of the foundations of the structure, practices, procedures, history, theory and effects of mass media.
2. Write correctly and clearly for the appropriate media outlet.
3. Produce news stories for print and/or broadcast, public relations materials, advertising campaigns, or media analyses that are clear, accurate, thorough, and fair.
4. Gather and critically evaluate information from sources.
5. Develop an understanding of the history and development of media technologies and processes and the ways in which this history has affected the industry, individuals, and society.
6. Demonstrate an understanding of current media technologies and their capabilities, limitations and implications from multiple perspectives, including that of producer and consumer.
7. Demonstrate the ability to think critically, creatively and independently.
8. Develop an awareness of the diversity of a global society.

Multimedia - 12 hours (4456)

Complete 12 hours from the following:

• M S 2403 - Introduction to Web Design
• M S 3203 - Digital Darkroom
• M S 3333 - Multimedia Writing
• M S 4173 - Digital Photography II
• M S 4233 - Video Production
• M S 4683 - Social Media

Public Relations/ Advertising - 12 hours (4457)

Complete 12 hours from the following:

• M S 3033 - Basic Advertising
• M S 3133 - Basic Public Relations
• M S 4063 - Advanced Advertising
• M S 4093 - Copywriting/Layout
• M S 4453 - Public Relations Writing
• M S 4653 - Public Relations and the Media
• M S 4683 - Social Media

Accelerated B.A. Media Studies: Public Relations/Advertising to M.A. Public Relations

Note:  Please refer to Accelerated Bachelor’s to Master’s Degree Program  for complete information concerning the Accelerated Degree Program.  Refer to the current Graduate Catalog for master’s degree requirements.

IMPORTANT:

• Students admitted to the Accelerated B.A. Media Studies: Public Relations/Advertising to M.A. Public Relations degree program will complete up to 12 hours of graduate level credit to apply toward both the undergraduate and graduate degrees.
• Students may not receive credit toward both the undergraduate and the paired graduate-level course. A student completing an undergraduate course and the paired graduate-level course will only receive credit for one course toward the bachelor’s degree.
• A minimum grade of C is required for all 5000 level graduate courses.
• Students who do not follow the approved degree plan may become ineligible to continue in the accelerated degree program. 
• Prior to completing the undergraduate degree, if the undergraduate GPA, graduate GPA and/or overall GPA fall below a 3.00, the student becomes ineligible to continue in the ADP.
• Students may withdraw from an approved accelerated degree pathway.  Graduate credit hours completed prior to the student withdrawing or becoming ineligible to continue in the ADP apply toward the undergraduate degree only.

ADP Paired Courses

A minor is required for the Media Studies major.

There are no certifications related to this degree.